Combining marketing and video for your brand is about as obvious as salt and pepper for any meal. It is natural, expected and has been set as the new norm for the table of branding. Previously, we mentioned that versatility is not an option, but rather an asset, and video…
Growing up, we always have one or two dishes in mind, dishes that are just so iconic that you could probably taste them just looking at them. This could be mom’s roast chicken, or your aunt’s spaghetti, or something a little fancy nancy from a five-star restaurant where they probably…
Attention coffee drinkers. You are one of a kind, but you are not the only one. We have the flat white double pump of vanilla with cream drinkers, but we also have the single espresso, no sugar, no milk drinkers. Now surely you can see the type of person in…
Based in the United Arab Emirates, Bartr is a digital platform that turns unwanted products into piles of cash, allowing buyers and sellers to seal the deal with second-hand items. Bartr attracted a target audience in Dubai. We split this population into three main personas. University students, expats or…
ANIIIQA, a glamorously styled clothing brand found on the most fashionable street in Paris, Avenue des Champs-Élysées, asked us to expand their brand to a wider audience in two months. Understanding that 70% of their website traffic came through social media, we launched influencer marketing campaigns across Instagram and…
