Four Social Media Campaigns increased the Revenue of a French Fashion Brand by 220%.

ANIIIQA, a glamorously styled clothing brand found on the most fashionable street in Paris, Avenue des Champs-Élysées, asked us to expand their brand to a wider audience in two months.

 

Understanding that 70% of their website traffic came through social media, we launched 

influencer marketing campaigns across Instagram and Facebook.

This is How We Did it.

We not only talked the talk, but we walked the walk.

1hr of sharing the love through following key fashion profiles, commenting on posts, and responding immediately to DM’s. 

ANIIIQA became more relevant to its audience and brought attention back to their Instagram profile.

1 hr a day for 1 week, and our engagement on Instagram paid off.

We Spent Money to Make Money.

Through paid social media campaigns, we partnered with global supermodels Kelly Brook, Hofit Golan and Victoria Bonya.

 

In a period of 1 month, high profile fashion icons got ANIIIQA to reach 50k followers on Instagram, and 10k on Facebook.

 

This influence got ANIIIQA to an inspiring viral engagement in a very short period.

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Our Most Popular Drive towards Fashion Brand, ANIIIQA

Sponsored Instagram stories that launched over seven days, one of which showed off the swimwear collection in Thailand. 

 

We fashioned a desire to want the product in a loved location, giving ANIIIQA 

2375 website clicks.

“Buy Me” Adverts Overrun by the Feeling of “I have to have one”

Our youthful audience made us work for trust.

Our daily mail press editorial with Supermodel and fashion influencer Kelly Brook reached 22,325 profiles. 

ANIIIQA associated themselves with a reliable influencer in fashion lifestyle. 

This appealed to our audience, making them trust our brand and have the feeling of “I have to have one”.

We Tracked Sales on Shopify.

By measuring shopping and website behaviors of our audience, we could adapt our brand behaviors to best suit their wants, rewarding us with a 220% revenue increase.

This project was a collaboration between Social Exposure and Project V Studios.